Franklin Covey Co.’s Sales Performance Practice Named to Selling Power Magazine’s 2014 Top 20 Sales Training Companies List
Franklin Covey Recognized as Industry Leader for Excelling in Helping Sales Leaders Improve Performance of Sales Teams
Two considerations on the current state of business-to-business (B2B) selling that influenced the selection process for the 2014 Top 20 Sales Training Companies list are:
- B2B buyers start their purchasing journey, not by contacting companies, but by going online to research products, watch demos, and get pricing information. Some B2B sales and marketing experts estimate that 92 percent of B2B buyers begin the purchasing journey by first conducting online research.
- Buyers tend to trust their peers on social networks more than they trust brands. As buyers move to social media for referrals and feedback, sales organizations are left out of the loop. According to IDG Connect, 86 percent of B2B IT buyers are currently using social networks as part of their purchasing-decision process.
The dual influences of online research and social networks have created
various challenges for sales teams. According to Selling
Power publisher and founder
“A great sales-training program continues to be a staple of success for sales organizations,” says Gschwandtner. “Now more than ever, sales leaders must make sure that salespeople are properly prepared to meet the expectations of today’s socially and digitally connected buyer. Our list of the 2014 Top 20 Sales Training Companies serves as a guidepost for sales leaders who are looking for the training program that best fits their needs.”
“We are honored to be named to Selling Power magazine’s top
20 sales training companies,” said
In honoring
- Depth and breadth of training offered
- Innovative offerings (specific training courses or methodology) or delivery methods
- Ability to customize offerings
- Strength of client satisfaction
Selling Power editors say the firms included on the 2014 Top 20 Sales Training Companies list have “demonstrated an excellent awareness of the skills and tools required to succeed and remain competitive in today’s selling environment.”
- Provides a consultative experience
- Quantifies results with metrics
- Offers customization and post-training support
- Has a documented track record of ROI and customer satisfaction
“We are thrilled to be recognized as an industry leader in sales performance training as one of Selling Power magazine’s Top 20 Sales Training Companies,” said Randy Illig, Practice Leader, Franklin Covey Sales Performance Practice. “We help sales leaders and their teams build their consultative selling skills by utilizing our consulting, training, and coaching offerings. Through a process of assessment, development, execution and measurement, we develop strong, trusting relationships with our clients by helping them reach their goals and improve their sales results. Then, in turn, they do the same for their clients.”
In March of 2013,
The Franklin Covey Sales Performance Practice specializes in sales training, consulting, coaching and shows clients how to dramatically improve sales by becoming totally client-centered. It helps clients execute consultative selling skills and build capabilities around pipeline growth, rigorous qualification, negotiation, closing, effective sales planning and process, sales leadership and sales management.
About
About
In addition to Selling Power magazine, the leading periodical for sales managers and sales VPs since 1981, Selling Power Inc. produces the Sales Management Digest and Daily Boost of Positivity online newsletters, as well as a five-minute video series featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 2.0 Conference.
Source:
Franklin Covey Co.
Debra Lund, 801-244-4474
Debra.Lund@franklincovey.com
Jane
Seegmiller, 801-318-3604
Jane.Seegmiller@franklincovey.com
or
Selling
Power
Larissa Gschwandtner, 713-874-0898
larissa@sellingpower.com