NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                               January 9, 1998

                               Franklin Covey

        You are cordially  invited to attend the Annual Meeting of  Shareholders
of Franklin Covey Co. (the "Company"),  which will be held on Friday, January 9,
1997 at 10:00  a.m.,  at the  Hyrum  W.  Smith  Auditorium,  2200  West  Parkway
Boulevard,  Salt Lake City,  Utah  84119-2331  (the "Annual  Meeting"),  for the
following purposes:

        (I)  To elect a director of the Company,  to serve a term of three years
             expiring at the annual meeting of shareholders of the Company to be
             held following the end of fiscal year 2000 and until his respective
             successor shall be duly elected and shall qualify;


        (II) To consider and vote upon a proposal to ratify the  appointment  of
             Arthur  Anderson LLP as independent  auditor of the Company for the
             fiscal year ending August 31, 1998; and


        (III)To transact  such other  business as may  properly  come before the
             Annual Meeting or at any adjournment or postponement thereof.


         The Board of  Directors  has fixed the close of business on December 1,
1997,  as the record  date for the  determination  of  shareholders  entitled to
receive  notice of and to vote at the Annual  Meeting and at any  adjournment or
postponement thereof.

         All shareholders are urged to attend the meeting.

                                        By Order of the Board of Directors


                                        Hyrum W. Smith
                                        Chairman of the Board

December 8, 1997

                                 IMPORTANT

        Whether or not you expect to attend  the  Annual  Meeting in person,  to
assure that your shares will be  represented,  please  complete,  date, sign and
return the enclosed proxy without delay in the enclosed envelope, which requires
no  additional  postage if mailed in the United  States.  Your proxy will not be
used it you are  present at the Annual  Meeting  and desire to vote your  shares
personally.







                             FRANKLIN COVEY CO.
                          2200 West Parkway Boulevard
                        Salt Lake City, Utah 84119-2331

                            ---------------------

                               PROXY STATEMENT
                            ---------------------


                         Annual Meeting of Shareholders
                                January 9, 1998



                             SOLICITATION OF PROXIES

         This Proxy Statement is being furnished to the shareholders of Franklin
Covey  Co.,  a  Utah  corporation  (the  "Company"),   in  connection  with  the
solicitation by the Board of Directors of the Company of proxies from holders of
outstanding shares of the Company's Common Stock, $0.05 par value per share (the
"Common Stock"), for use at the Annual Meeting of Shareholders of the Company to
be held on Friday,  January  9, 1998,  and at any  adjournment  or  postponement
thereof  (the  "Annual  Meeting").  This Proxy  Statement,  the Notice of Annual
Meeting  of  Shareholders  and the  accompanying  form of proxy are first  being
mailed to shareholders of the Company on or about December 8, 1997.

         The  Company  will  bear  all  costs  and  expenses   relating  to  the
solicitation of proxies, including the costs of preparing,  printing and mailing
to shareholders this Proxy Statement and accompanying  materials. In addition to
the  solicitation  of proxies by use of the mails,  the directors,  officers and
employees of the Company,  without receiving additional  compensation  therefor,
may solicit proxies personally or by telephone or telegram. Arrangements will be
made with brokerage firms and other custodians, nominees and fiduciaries for the
forwarding of solicitation  materials to the beneficial  owners of the shares of
Common Stock held by such persons, and the Company will reimburse such brokerage
firms,  custodians,   nominees  and  fiduciaries  for  reasonable  out-of-pocket
expenses incurred by them in connection therewith.


                                   VOTING

         The Board of  Directors  has fixed the close of business on December 1,
1997, as the record date for determination of shareholders entitled to notice of
and to vote at the Annual  Meeting (the "Record  Date").  As of the Record Date,
there were issued and outstanding 24,780,928 shares of Common Stock. The holders
of record of the shares of Common Stock on the Record Date  entitled to be voted
at the Annual  Meeting  are  entitled  to cast one vote per share on each matter
submitted to a vote at the Annual Meeting.

Proxies

         Shares of Common  Stock  which are  entitled  to be voted at the Annual
Meeting and which are represented by properly  executed proxies will be voted in
accordance with the instructions  indicated on such proxies.  If no instructions
are  indicated,  such  shares  will be voted FOR the  election  of the  director
nominee,  FOR the  ratification of the appointment of Arthur Andersen LLP as the
independent  auditor of the Company for the fiscal year ending  August 31, 1998,
and, in the  discretion of the proxy  holder,  as to any other matters which may
properly  come before the Annual  Meeting.  A  shareholder  who has executed and
returned a proxy may revoke it at any time prior to its  exercise  at the Annual
Meeting by executing  and returning a proxy bearing a later date, by filing with
the Secretary of the Company,  at the address set forth above,  a written notice
of revocation  bearing a later date than the proxy being  revoked,  or by voting
the Common Stock covered thereby in person at the Annual Meeting.

Vote Required

         A majority of the votes  entitled  to be cast at the Annual  Meeting is
required for a quorum at the Annual Meeting.  Abstentions  and broker  non-votes
are counted for purposes of determining  the presence or absence of a quorum for
the  transaction  of  business.  In the  election of the  director,  the nominee
receiving the highest number of votes will be elected. Accordingly,  abstentions
and broker  non-votes  will not affect the outcome of the election.  Approval of
other matters,  including the ratification of the appointment of Arthur Andersen
as  independent  auditor for the  Company,  which may  properly  come before the
meeting  generally  requires  that  the  number  of  votes  cast in favor of the
proposal  exceed the number of votes cast in opposition.  Abstentions and broker
non-votes  will not affect the outcome of any such matter.  Holders of shares of
Common  Stock are  entitled to one vote at the Annual  Meeting for each share of
Common Stock held of record at the Record Date.


                             ELECTION OF DIRECTORS

         At the Annual Meeting,  one director of the Company is to be elected to
serve a three-year  term expiring at the annual  meeting of  shareholders  to be
held following the end of fiscal year 2000 and until his successor shall be duly
elected and qualified.  If the nominee should be unavailable to serve,  which is
not now  anticipated,  the  proxies  solicited  hereby will be voted for another
person as shall be designated  by the present  Board of  Directors.  The nominee
receiving the highest number of votes at the Annual Meeting will be elected.

     In  addition  to the  director  to be elected at the  Annual  Meeting,  the
directors named below will continue to serve their respective terms of office as
indicated.  Jon H. Rowberry,  Stephen M. R. Covey,  Robert H. Daines,  Thomas H.
Lenagh and E. J. "Jake" Garn are  currently  serving  terms which  expire at the
annual  meeting of the Company's  shareholders  to be held  following the end of
fiscal year 1998. Hyrum W. Smith,  Stephen R. Covey, Robert F. Bennett,  Beverly
B. Campbell and Dennis G. Heiner are currently serving terms which expire at the
annual  meeting of the Company's  shareholders  to be held  following the end of
fiscal  year 1999.  Joel C.  Peterson,  E. Kay Stepp and Robert A.  Whitman  are
currently  serving  terms which  expire at the annual  meeting of the  Company's
shareholders to be held following the end of fiscal year 2000.  Brief statements
setting forth certain biographical  information  concerning the nominee and each
continuing director appear below.

Nominee for Election as Director

         Certain information with respect to the nominee is set forth below.

     Steven C. Wheelwright, 54, is the first Class of 1949 Professor of Business
Administration  at Harvard Business  School.  He also currently serves as Senior
Associate  Dean and MBA  Program  Chair.  Dr.  Wheelwright  has also  taught  at
Stanford University's Graduate School of Business.  Dr. Wheelwright has authored
several  texts  presenting  concepts and tools  proven  effective in product and
process development for future success of  manufacturing-based  businesses.  Dr.
Wheelwright  is  currently  a director  of Quantum  Corporation,  Heartport,  TJ
International and O.C. Tanner Company.

Directors Whose Terms of Office Continue

          Certain information with respect to continuing  directors is set forth
below.

         Jon H.  Rowberry,  50,  was  employed  by the  Company  as Senior  Vice
President,  Treasurer  and  Chief  Financial  Officer  in  September  1995,  was
appointed as Executive Vice President in March 1996, Chief Operating  Officer in
September  1996 and as President  in February  1997.  From 1985 to 1995,  he was
employed  in  several  executive  positions  with  Adia  S.A.  (now  Adecco),  a
Switzerland domiciled international provider of personnel services and with Adia
Services,  Inc., its U.S.  subsidiary.  He served as Chief Financial  Officer of
Adia Services,  Inc., from 1985 to 1992 and as Chief  Financial  Officer of Adia
S.A.  from 1992 to 1994.  From 1994 to 1995,  he was Senior  Vice  President  of
Specialty  Brands and  International  Technology for Adia S.A. Mr. Rowberry also
currently  serves as  director  for Hall  Kinion.  Mr.  Rowberry is a Certified
Public Accountant.  Mr. Rowberry's term as a director expires in 1998.

         Stephen M. R.  Covey,  35, has been  Executive  Vice  President  of the
Company since May 1997  responsible for Marketing and  Innovation.  From 1994 to
1997,  Mr.  Covey  served as  President  and Chief  Executive  Officer  of Covey
Leadership Center ("Covey").  Mr. Covey joined Covey in 1989, serving in various
capacities  prior to his appointment as President and Chief  Executive  Officer,
including Vice President of Client Services  Group,  Vice President of Corporate
Development,  and  Managing  Consultant.  Mr.  Covey  earned an MBA from Harvard
Business School and has  professional  work experience in different  industries,
including real estate development with Trammell Crow Company in Dallas, Texas.
Mr. Covey's term as a director expires in 1998.

     Robert H. Daines,  62, has been a director of the Company since April 1990.
Dr.  Daines has been  employed as a Professor of Business  Management at Brigham
Young University,  Provo, Utah, since 1959. Dr. Daines is also currently engaged
as a  consultant  with  the  Center  for  Executive  Development  in  Cambridge,
Massachusetts.  He is also a director of AT&T Universal  Financial  Corporation.
Dr. Daines' term as a director expires in 1998.

         E. J.  "Jake"  Garn,  65, was  elected  to serve as a  director  of the
Company in January 1993. Mr. Garn has been Vice Chairman of Huntsman Corporation
since  January 1993.  From December 1974 to January 1993,  Mr. Garn was a United
States Senator from the State of Utah.  During his term in the Senate,  Mr. Garn
served six years as Chairman of the Senate  Banking,  Housing and Urban  Affairs
Committee and served on the  Appropriations,  Energy and Natural Resources,  and
Senate Rules Committees. Prior to his election to the Senate, Mr. Garn served as
Mayor of Salt Lake City, Utah, from January 1972 to December 1974. Mr. Garn also
currently  serves as a  director  of Dean  Witter  Intercapital  and John  Alden
Financial  Corporation,  is a member of the Board of Trustees  of  Intermountain
Health Care and serves as a director of NuSkin Asia Pacific Corporation. Mr.
Garn's term as a director expires in 1998.

     Thomas H.  Lenagh,  73, has been a director of the Company  since  December
1986.  Since 1978, Mr. Lenagh has served as a Financial  Advisor to SCI Systems,
an electronic contract manufacturer located in Huntsville, Alabama. From 1983 to
1985,  Mr.  Lenagh  was  Chairman  of the Board and Chief  Executive  Officer of
Systems  Planning/Greiner  Engineering,  a design engineering firm. From 1965 to
1983,  Mr.  Lenagh was  Treasurer  of the Ford  Foundation.  Mr.  Lenagh is also
currently a director of SCI Systems;  CML Inc.,  Gintel  Funds,  Adams  Express,
Clemente Global Fund, U.S. Life Co., Irvine  Sensors,  ICN  Pharmaceuticals  and
V-Band Corporation. Mr. Lenagh's term as a director expires in 1998.

     Hyrum W. Smith,  54, a co-founder of the Company,  has served as a director
of the Company  since  December  1983 and has served as Chairman of the Board of
Directors since December 1986. Mr. Smith has been the Chief Executive Officer of
the  Company  since  February  1997,  a position he also held from April 1991 to
September  1996. He was Senior Vice  President of the Company from December 1984
to April  1991.  Mr.  Smith is author of The Ten  Natural  Laws of Time and Life
Management.  He is also a director of SkyWest, Inc., Children's Miracle Network,
and on the Advisory Board for the University of Utah School of Business. Mr.
Smith's term as a director expires in 1999.

         Stephen R. Covey,  64, has been Co-Chairman of the Board of the Company
since May 1997.  Dr.  Covey  founded  Covey  and  served as its Chief  Executive
Officer and Chairman of the Board from 1980 to 1997.  Dr. Covey received his MBA
degree  from  Harvard  Business  School and his  doctorate  from  Brigham  Young
University,  where he was a professor  of  organizational  behavior and business
management  from 1957 to 1983,  except for periods in which he was on leave from
teaching,  and served as Assistant to the  President  and Director of University
Relations.  Dr. Covey is the author of several acclaimed books,  including The 7
Habits of Highly Effective  People and  Principle-Centered  Leadership,  and the
co-author of First Things First.  His newest book, 7 Habits of Highly  Effective
Families was released in October of 1997. Dr. Covey's term as a director expires
in 1999.

     Robert F.  Bennett,  63, has been a director of the Company  since  October
1984,  and served as Chairman of the Board from December 1984 to December  1986.
In November 1992, Mr. Bennett was elected a United States Senator from the State
of Utah. Mr. Bennett was the Chief Executive Officer of R.F. Bennett Associates,
a  consulting  firm which  provided  general  business  consulting  services  to
established  businesses and entrepreneurial  ventures from July 1991 to November
1992.  From  November 1990 to April 1991,  Mr.  Bennett was Vice Chairman of the
Company.  Mr.  Bennett was President of the Company from October 1984 to January
1991 and served as Chief Executive  Officer of the Company from December 1986 to
April 1991. Mr. Bennett's term as a director expires in 1999.

     Beverly B.  Campbell,  66, has been a director  of the  Company  since July
1993.  Ms.  Campbell  is  currently  the Chief  Executive  Officer  of  Campbell
Affiliates International and served as Director of International Affairs for The
Church of Jesus Christ of  Latter-day  Saints,  from November 1984 to July 1997.
She is also a  member  of the  Board of  Directors  of the  National  Conference
(formerly the National  Conference of Christians and Jews). Ms.  Campbell's term
as a director expires in 1999.

         Dennis G.  Heiner,  54, was  appointed  as a director of the Company in
January  1997.  He has been  employed by Black & Decker  Corporation  since 1985
where he is currently an Executive  Vice President and President of the Security
Hardware  Group,  a world leader in residential  door hardware.  Mr. Heiner also
currently serves as a director of Raytech Corporation and of AERA Energy, LLC.
Mr. Heiner's term as a director expires in 1999.

     Joel C.  Peterson,  50, has been a director of the Company  since May 1997.
Mr.  Peterson  served  as a  director  of  Covey  from  1993 to 1997 and as Vice
Chairman  of the Board of  Directors  from 1994 to 1997.  Mr.  Peterson  is also
Chairman of Peterson  Ventures,  Inc.,  an  investment  company  with offices in
Dallas,   Texas,  and  Salt  Lake  City,  Utah,  which  manages  investments  in
information,  manufacturing,  real  estate,  media and service  businesses.  Mr.
Peterson  also  serves  on the  boards of  directors  of  Performance  Printing,
Peninsula Advisors, Mr. Rescue,  Dermody Properties and Essex Capital,  Southern
Micrographics,  and EAGL Golf. Mr. Peterson earned his MBA from Harvard Business
School. Mr. Peterson's term as a director expires in 2000.

     Robert A.  Whitman,  44, has been a director of the Company since May 1997.
Mr.  Whitman  served as a director of Covey from 1994 to 1997.  Since 1992,  Mr.
Whitman has been the President and Co-Chief  Executive  Officer of the Hampstead
Group L.L.C.,  a private  Dallas-based  investment  company which focuses on the
acquisition of controlling  interests in companies with annual  revenues of $100
to $500 million. In addition,  Mr. Whitman serves as a director of Wyndham Hotel
Corporation,   and  as  Chairman  and  Chief  Executive   Officer  of  Mountasia
Entertainment International. Mr. Whitman received his Bachelor of Arts degree in
Finance from the  University of Utah and his MBA from Harvard  Business  School.
Mr. Whitman's term as a director expires in 2000.

         E. Kay Stepp,  52, has been a director of the  Company  since May 1997.
Ms.  Stepp  served as a  director  of Covey  from 1992 to 1997.  Ms.  Stepp is a
principal and owner of Executive  Solutions,  a  Portland-based  consulting firm
specializing  in  assisting  senior  executives  and  boards  of  directors.  In
addition, Ms. Stepp is Chairman of Gardenburger, Inc., a publicly-traded company
that markets and manufactures  low-fat meatless frozen food products.  Ms. Stepp
is also currently a director of Standard Insurance Company, Working Assets, Inc.
and is a  founding  director  of the Bank of the  Northwest.  She  received  her
Bachelor  of Arts  degree  from  Stanford  University  and a  Master  in Arts in
Management  from the  University  of  Portland.  Ms.  Stepp's term as a director
expires in 2000.

Current Directors Whose Terms of Office Expire on January 9, 1998

         Certain information with respect to directors who will conclude service
as of the date of the Annual Meeting is set forth below.

         James M. Beggs,  71, has been a director of the Company  since  October
1987. Mr. Beggs is currently a senior partner of J.M. Beggs International, which
provides general  consulting  services to international  businesses and start-up
companies,  a position he has held since  1988.  He is also a director of Rotary
Power, Inc., a publicly-held  company which  manufactures  rotary power engines.
Mr. Beggs is Chairman  Emeritus of SPACEHAB,  Inc., which provides  services for
experimental projects for space exploration.

         Daniel P.  Howells,  56, has been a director of the Company since April
1992. Since October 1997, Mr. Howells has been the President and Chief Executive
Officer of Nature's  Sunshine  Products,  Inc., an international  direct selling
company that manufactures and markets tableted and encapsulated herbal products,
high  quality  natural  vitamins,   food   supplements,   skin  care  and  other
complementary  products based in Provo,  Utah. From 1991 to October 1997, he was
the President and Chief  Executive  Officer of Resorts USA, Inc.  (formerly Rank
Ahnert,  Inc.),  a recreational  development  and  hospitality  company based in
Pennsylvania.

Committees, Meetings and Reports

     The Board of  Directors  has  standing  Executive,  Audit,  Nominating  and
Compensation  Committees.  The Executive Committee presently consists of Messrs.
Joel Peterson,  Chairperson,  Stephen M. R. Covey, Jon Rowberry and Hyrum Smith.
The members of the Audit Committee are Messrs.  Jake Garn,  Chairperson,  Robert
Daines and Robert Whitman. The Nominating Committee consists of Messrs.  Stephen
R. Covey and Hyrum Smith. The Compensation  Committee consists of Ms. Kay Stepp,
Chairperson, and Messrs. Dennis Heiner and Daniel Howells.

         The  Executive  Committee  met once  during the 1997 fiscal  year.  Its
functions are to oversee: the day-to-day  operations of the Company,  employment
rights and compensation of designated key employees and to make  recommendations
with respect thereto to the  Compensation  Committee and the Board of Directors;
and to establish the agenda for the Board of Directors meetings.

         The Audit  Committee  met five times during the 1997 fiscal  year.  Its
functions  are:  (i) to review and approve the  selection  of, and all  services
performed by, the Company's independent  auditors;  (ii) to review the Company's
internal  controls  and audit  functions;  and (iii) to review and report to the
Board of Directors  with  respect to the scope of internal  and  external  audit
procedures, accounting practices and internal accounting, and financial and risk
controls of the Company.

         The  Nominating  Committee  met once during the 1997 fiscal  year.  The
Nominating  Committee  has  exclusive  authority  to  nominate  individuals  for
election to the following offices:  President,  Chief Executive  Officer,  Chief
Financial  Officer and  individuals to be nominated by the Board of Directors to
serve on the Board of Directors or committees of the Board.

         The Compensation  Committee met nine times during the 1997 fiscal year.
Its  functions  are:  (i) to review,  and make  recommendations  to the Board of
Directors  regarding  the  salaries,  bonuses  and  other  compensation  of  the
Company's Chairman of the Board and executive  officers;  and (ii) to review and
administer any stock option,  stock purchase plan, stock award plan and employee
benefit  plan or  arrangement  established  by the  Board of  Directors  for the
benefit of the executive officers and employees of the Company.

         During the 1997 fiscal year,  there were six meetings held by the Board
of Directors of the Company.  All directors  attended more than 75% of the board
meetings. No director attended fewer than 75% of the total number of meetings of
the committees on which he or she served.


Compensation Committee Interlocks and Insider Participation

         Robert F. Bennett, who served as a member of the Compensation Committee
during the 1997 fiscal  year,  served as  President  of the Company from October
1984 to January 1991 and served as Chief Executive Officer from December 1986 to
April 1991.

Director Compensation

         Except for Messrs.  Robert Bennett and Stephen R. Covey,  directors who
are not  employees of the Company are paid a retainer of $2,000 for each quarter
year of service as director and $3,000 for each board  meeting  attended and are
reimbursed by the Company for their  out-of-pocket  travel and related  expenses
incurred in attending  all board and  committee  meetings.  Messrs.  Bennett and
Covey receive no remuneration or  reimbursement of expenses for their service as
directors.


                             EXECUTIVE OFFICERS

     In addition to Messrs.  Smith,  Rowberry  and Stephen M. R. Covey,  certain
information is furnished with respect to the following executive officers of the
Company:

         Val John Christensen, 44, has been Secretary and General Counsel of the
Company since January 1990 and an Executive Vice President since March 1996. Mr.
Christensen  served as a director  of the  Company  from July 1991 to June 1997.
From  January  1990 to March  1996,  Mr.  Christensen  served  as a Senior  Vice
President of the Company.  From March 1987 to November 1989, Mr. Christensen was
engaged in the private practice of law with the law firm of LeBoeuf, Lamb, Lieby
& MacRae, specializing in general business and business litigation matters. From
1983 until he joined the Company,  Mr.  Christensen  acted as outside counsel to
the Company.

         Kevin R. Cope, 35, has been Executive Vice President - Strategic
Businesses of the Company since October 1997. Mr. Cope joined Covey in 1989
serving various roles in the Company,  including Senior Vice President of
Professional Services, Vice President of Client  Services,  and Managing
Consultant.  Prior to joining Covey, Mr. Cope was employed by California Federal
Bank.

         Robert J. Guindon, 54, has been Executive Vice President  International
of the Company since May 1997. Mr. Guindon served as Chief Operating  Officer of
Covey from March 1997 to May 1997 and served as Executive  Vice  President  from
1994 until March 1997.  Since joining Covey in May 1992,  Mr. Guindon has served
in several  capacities,  including  Senior Vice  President of  Distribution  and
Managing Director of Covey's Client Services  Division.  Prior to joining Covey,
Mr. Guindon was employed for 14 years in various executive  marketing  positions
by  Wang  Laboratories,  Inc.,  a word  processing  equipment  manufacturer  and
distributor.

         Don J. Johnson, 49, has been Executive Vice President - Manufacturing /
Distribution of the Company since May 1996  responsible  for the  manufacturing,
printing, packaging and distribution of the Company's paper and binder products.
From 1986 to 1996, Mr. Johnson was employed by Valleylab,  a division of Pfizer,
Inc., a medical manufacturing and distributing company in Boulder,  Colorado, as
Director of both Domestic and International Manufacturing and Distribution.  Mr.
Johnson has 26 years of manufacturing and distribution  management experience in
both the U.S. and international markets.

         Von D. Orgill,  48, has been  Executive  Vice  President - Professional
Services Group of the Company since October 1997  responsible  for all corporate
and government sales, consulting and training in the United States. In 1992, Mr.
Orgill  joined  Covey  as a  Senior  Consultant.  He  also  served  as  Managing
Consultant of the Eastern  Region,  Senior Vice President of the Client Services
Group and Vice President of the Organizational  Consulting and Assessment Group.
Prior to joining the Company,  Mr. Orgill was employed by IBM, Arthur Anderson &
Co. in Los Angeles, and his own consulting firm.

         John L.  Theler,  50,  has been  Executive  Vice  President  and  Chief
Financial  Officer of the Company  since January 1997  responsible  for Finance,
Information  Systems  and People  Services.  From 1992 to 1996,  Mr.  Theler was
employed by Rubbermaid,  a multinational  company that markets and  manufactures
plastic and rubber consumer products, initially as Vice President of Finance and
Controller  of the  Home  Products  Division  and  later as Vice  President  and
Corporate  Controller.  From 1971 to 1992,  Mr.  Theler was  employed by General
Electric in progressive financial assignments, including Chief Financial Officer
for CAMCO, a  publicly-traded  major appliance  manufacturing  and  distribution
operation of General Electric located in Canada.

         D. Gordon  Wilson,  44, has been an Executive Vice President - Consumer
Sales Group of the Company  since  March 1996  responsible  for retail  store
operation,  catalog sales operations and direct product sales. Mr. Wilson served
as a Senior Vice  President  of the Company  responsible  for the Retail  Stores
Division and the  Marketing  Division  since  January 1995 and  September  1995,
respectively. Mr. Wilson held various buying and merchandising positions at Fred
Meyer,  Inc. from 1983 to 1989.  From 1989 to 1994, he was Group Vice  President
and General  Merchandise  Manager of the Home  Division and Apparel  Division of
Fred Meyer, Inc.








                               EXECUTIVE COMPENSATION

         The  compensation  of Hyrum W. Smith,  the  Company's  Chief  Executive
Officer,  and the four other most  highly  paid  executive  officers  during the
fiscal  year ended  August  31,  1997 is shown on the  following  pages in three
tables and discussed in a report from the Compensation Committee of the Board of
Directors.

Summary Compensation Table
Long Term Compensation ----------------------- Annual Compensation Awards ----------------------------------- ----------------------- Restricted Fiscal Other Annual Stock Options/ All Other Name and Position Year Salary Bonus Compensation(1) Awards($)(2) SARs(#)(3) Compensation(1) - ------------------- -------- --------- --------- -------------- -------- -------- -------------- Hyrum W. Smith 1997 $263,738 -- $ 180,000 -- $4,750 Chairman of the 1996 263,738 $350,000 -- 207,000 60,000 3,800 Board and 1995 264,557 300,000 -- 204,685 -- 6,807 Chief Executive 325,000 Officer Jon H. Rowberry 1997 211,456 350,000 -- 90,000 80,000 5,100 President and 1996 150,000 150,000 49,371 92,000 90,000 -- Chief 1995 12,500 13,000 -- -- -- -- Operating Officer Val John 1997 155,400 135,000 -- 72,000 35,000 4,750 Christensen 1996 155,400 125,000 -- 57,500 40,000 3,800 Executive Vice 1995 156,220 135,000 -- 51,255 -- 6,176 President D. Gordon Wilson 1997 150,000 90,000 -- 36,000 24,000 5,100 Executive Vice 1996 147,083 85,000 -- 23,000 20,000 3,524 President 1995 108,441 45,000 -- -- 10,000 -- Don J. Johnson 1997 150,000 90,000 -- 18,000 16,000 -- Executive Vice 1996 42,404 20,000 -- -- 10,000 -- President 1995 -- -- -- -- -- -- - ----------------------
(1) Includes perquisites in those instances where such amounts exceed the lesser of $50,000 or 10% of salary and bonus. The amount shown for Mr. Rowberry includes $40,000 for reimbursement of moving expenses. (2) Restricted stockawards vest in full four years from the date of grant. No vesting occurs prior to four years from grant. Holders of restricted shares are entitled to receipt of any dividends paid. The number of shares granted to each of the persons named in the foregoing table and the value of restricted shareholdings at the end of the fiscal year is as follows:
Number Value at Name of Shares August 31, 1997 -------------------------------------- -------------- -------------- Hyrum W. Smith.................................. 25,110 $624,611 Jon H. Rowberry................................. 9,000 223,875 Val John Christensen............................ 8,030 199,746 D. Gordon Wilson................................ 3,000 74,625 Don J. Johnson.................................. 1,000 24,875
(3) Amounts shown reflect options granted to the named executive officers pursuant to the Franklin Covey 1992 Stock Incentive Plan (the "Incentive Plan"). As of August 31, 1997, the Company had not granted any stock appreciation rights. (4) Amounts shown reflect contributions made by the Company for the benefit of the named executive officers under the Franklin Covey 401(k) Profit Sharing Plan. Option/SAR Grants in Last Fiscal Year The following table sets forth individual grants of stock options made by the Company during the fiscal year ended August 31, 1997 to the five individuals named in the preceding Summary Compensation Table. As of August 31, 1997, the Company had not granted any stock appreciation rights to the executive officers named below.
Percent of Potential Realizable Value Total at Assumed Annual Rates of Options Stock Price Appreciation Granted to for Option Term (in dollars) Employees Exercise ----------------------------- Options in Fiscal or Base Expiration Name Granted Year Price Date 5% 10% - ------------------------- ---------- ---------- -------- --------- ------------ ------------- Hyrum W. Smith............ -- -- -- -- -- -- Jon H. Rowberry........... 80,000 7.1% $18.00 9/9/2006 $905,608 $2,294,989 Val John Christensen...... 35,000 3.1 18.00 9/9/2006 396,204 1,004,058 D. Gordon Wilson.......... 24,000 2.1 18.00 9/9/2006 271,682 688,497 Don J. Johnson............ 16,000 1.4 18.00 9/9/2006 181,122 458,998
Aggregated Option/SAR Exercises in Last Fiscal Year and Fiscal Year Option/SAR Values The following table sets forth the number of shares of Common Stock acquired during the fiscal year ended August 31, 1997, upon the exercise of stock options, the value realized upon such exercise, the number of unexercised stock options held on August 31, 1997, and the aggregate value of such options held by the five individuals named in the Summary Compensation Table. This table reflects options to acquire shares of Common Stock granted to the named individuals by the Company and by certain affiliates of the Company. As of August 31, 1997, the Company had not granted any stock appreciation rights to any of the executive officers named below.
Number of Value of Unexercised Unexercised Options In-the-Money Options at August 31, 1997 at August 31, 1997(2) Number of Shares Value Acquired Realized ------------------------- ----------------------------- on on Name Exercise Exercise(1) Exercisable Unexercisable Exercisable Unexercisable - ------------------------- ---------- ----------- ----------- ------------- ----------- -------------- Hyrum W. Smith............. 70,000 $ 346,500 75,000 45,000 $ 95,625 $286,875 Jon H. Rowberry............ -- -- 55,000 115,000 235,625 638,125 Val John Christensen....... -- -- 178,750 66,250 1,707,156 371,719 D. Gordon Wilson........... 5,000 17,500 11,000 38,000 41,250 219,375 Don J. Johnson............. -- -- 6,500 19,500 34,688 104,063 - ----------------------
(1) Reflects the difference between the exercise price of the options exercised and the market value of the Common Stock on the date of such exercise, as reported by the New York Stock Exchange. (2) Reflects the difference between the exercise price of the unexercised options and the market value of the Common Stock on August 31, 1997. The last sale price of the Common Stock on August 31, 1997, as reported by the New York Stock Exchange, was $24.875 per share. Compensation Committee Report This report was prepared by the Compensation Committee of the Board of Directors (the "Committee"), which is composed of independent directors who are not employees of the Company or its subsidiaries. The Committee has responsibility for all compensation matters for the Company's Chairman and Chief Executive Officer and the Company's President and Chief Operating Officer (the "Key Executives"). It also has the responsibility of administering the Incentive Plan. The amount of cash compensation for executive officers other than the Key Executives is recommended by the Key Executives. The Committee determines the amount and compensation of non-cash compensation under the Incentive Plan for all executive officers, including the Key Executives. The current members of the Committee are Kay Stepp, who serves as Chairperson, Dennis Heiner and Daniel Howells. The Committee met nine times during fiscal 1997. Executive Compensation Philosophy. The executive compensation program has enabled the Company to attract, motivate and retain senior management by providing a competitive total compensation opportunity based on performance. Competitive base salaries that reflect each individual's level of responsibility and annual variable performance-based cash incentive awards are important elements of the Company's cash compensation philosophy. The Committee believes the executive compensation program strikes an appropriate balance between short-and long-term performance objectives. In 1997, a new executive compensation strategy and structure was created with assistance from the Board's consultants, Schuster-Zingheim and Associates. The overall executive compensation objective is pay for performance. The strategy is based on the following principles: (1) Compensation is aligned with achieving the Company's strategic business plan and is directly related to performance and value added; (2) Compensation promotes shared destiny and teamwork; (3) Compensation attracts and retains qualified executives; (4) The greater the amount of direct influence on organizational performance, the greater the portion of pay at risk; (5) Stock option issuance aligns executive and shareholder interests in building company value and will be used as a reward to executives for increasing company value. Key Executive Compensation. Since 1992 Key Executive Compensation has consisted of annual salaries and additional compensation in the form of cash bonuses, stock options and restricted stock awards as the Committee in its discretion awards to the Key Executives. The annual salaries of the Key Executives are set at amounts that are deemed competitive for executives with comparable ability and experience, taking into account existing salaries with respect to executives in companies comparable in size and complexity to the Company. Fiscal year-end cash performance bonuses were awarded to the Key Executives in 1997 reflecting the Committee's conclusion that the Key Executives played an integral role in the Company's achievement of improved sales and earnings in 1997. Chairman and Chief Executive Officer's Compensation. Mr. Smith's compensation for 1997 was determined pursuant to the principles described above. The Committee concluded that Mr. Smith's annual performance bonus for 1997 fairly and adequately compensates Mr. Smith for his vision and leadership in developing and pursuing new markets for Franklin Covey products and services. Incentive Stock Option Program. The Company believes it is essential for all executive officers to receive Incentive Stock Options ("ISOs") under the Incentive Plan, thereby aligning the long-term interests of executives with those of stockholders. The Company adopted the Incentive Plan in 1992, charging the Committee with responsibility for its administration. During the 1998 year relatively few incentive stock options will be granted to the Key Executives and other executive officers as new criteria for awards have been created for periods subsequent to fiscal year 1997. These ISOs generally vest over a four-year period and expire ten (10) years from the date of grant. If an executive officer's employment terminates prior to applicable vesting dates, the officer generally forfeits all ISOs that have not yet vested. The Committee believes that the grant of these ISOs to executive officers is highly desirable because it motivates these officers to continue their employment with the Company and creates strong incentives to maximize the growth and profitability of the Company. As of August 31, 1997, executive officers held incentive stock options to purchase an aggregate of 607,831 shares of Common Stock granted under the direction of the Committee pursuant to the Incentive Plan since its inception in 1992. Other Compensation Plans. The Company has a number of other broad-based employee benefit plans in which executive officers participate on the same terms as other employees meeting the eligibility requirements, subject to any legal limitations on amounts that may be contributed to or benefits payable under the plans. These include (i) the Company's cafeteria plan administered pursuant to Section 125 of the Internal Revenue Code of 1986, as amended (the "Code"); (ii) the Company's 401(k) Plan, pursuant to which the Company makes matching contributions; and (iii) the Company's Employee Stock Purchase Plan implemented and administered pursuant to Section 423 of the Code. Respectfully submitted, E. Kay Stepp Dennis G. Heiner Daniel P. Howells Performance Graph The following graph shows a comparison of cumulative total shareholder return, calculated on a dividend reinvested basis, from the effective date of the Company's initial public offering (June 2, 1992) through August 31, 1997, for the Common Stock, the S&P 600 SmallCap Index in which the Company is included and the S&P Miscellaneous Industry Index, the index to which the Company believes it would be assigned if it were included in the S&P 500. The Company has been advised that the S&P Miscellaneous Industry Index includes ten corporations, many of which, like the Company, are of a diversified nature.
Date Franklin Covey S&P 600 S&P Miscellaneous ---- -------------- ------- ----------------- 6/2/92 100.00 100.00 100.00 8/31/92 103.23 96.11 103.34 8/31/93 177.42 130.35 128.42 8/31/94 243.55 135.00 133.41 8/31/95 149.19 165.23 146.88 8/31/96 117.74 187.31 167.65 8/31/97 160.48 153.67 224.49
PRINCIPAL HOLDERS OF VOTING SECURITIES The following table sets forth information as of December 1, 1997, with respect to the beneficial ownership of shares of the Common Stock by each person known by the Company to be the beneficial owner of more than 5% of the Common Stock, by each director, by each executive officer named in the Summary Compensation Table and by all directors and officers as a group. Unless noted otherwise, each person named has sole voting and investment power with respect to the shares indicated. The percentages set forth below have been computed without taking into account treasury shares held by the Company and are based on 24,780,928 shares of Common Stock outstanding as of December 1, 1997:
Beneficial Ownership as of December 1, 1997 -------------------------- Number of Percentage Shares of Class ------------ ----------- Yacktman Capital Management............................................................ 3,052,675 12.3% 303 West Madison Chicago, Illinois 60606 Stephen R. Covey....................................................................... 2,036,566 8.2 c/o Franklin Covey Co. 2200 West Parkway Boulevard Salt Lake City, Utah 84119-2331 Dennis R. Webb(1)(2)(4)................................................................ 1,491,712 6.0 c/o Franklin Covey Co. 2200 West Parkway Boulevard Salt Lake City, Utah 84119-2331 Capital Research and Management........................................................ 1,350,000 5.5 333 South Hope Street Los Angeles, California 90071 KPM Investment Management.............................................................. 1,240,375 5.0 10250 Regency Circle Omaha, Nebraska 68114 Hyrum W. Smith(1)(2)(3)................................................................ 1,034,048 4.2 c/o Franklin Covey Co. 2200 West Parkway Boulevard Salt Lake City, Utah 84119-2331 Robert F. Bennett(5)................................................................... 480,659 1.9 Stephen M. R. Covey.................................................................... 318,411 1.3 Val John Christensen(3)................................................................ 287,750 1.2 Kevin R. Cope.......................................................................... 127,364 * Robert J. Guindon...................................................................... 127,364 * Jon H. Rowberry(6)..................................................................... 65,000 * Robert H. Daines(3).................................................................... 59,305 * D. Gordon Wilson(3).................................................................... 19,607 * James M. Beggs(7) ..................................................................... 13,000 * Thomas H. Lenagh(3).................................................................... 10,000 * Daniel P. Howells(3) .................................................................. 9,000 * John L. Theler(3)...................................................................... 7,500 * Don J. Johnson(3)...................................................................... 6,500 * Beverly B. Campbell.................................................................... 300 * Von D. Orgill.......................................................................... -- * E. J. "Jake" Garn...................................................................... -- * Dennis G. Heiner....................................................................... -- * Joel C. Peterson....................................................................... -- * Kay E. Stepp........................................................................... -- * Robert A. Whitman...................................................................... -- * All directors and executive officers as a group (23 persons)(1)(3)....................................................... 4,602,374 18.3% - ----------------------
* Less than 1%. (1) The share amounts indicated as beneficially owned are subject to options granted to other directors, officers and key employees of the Company by the following persons in the following amounts: Hyrum W. Smith, 111,480 shares, and Dennis R. Webb, 69,000 shares. (2) The share amounts indicated for Hyrum W. Smith are owned of record by Hyrum W. Smith as trustee of The Hyrum W. Smith Trust with respect to 624,048 shares; those indicated for Dennis R. Webb, by Dennis R. Webb as trustee of The Lighthouse Foundation with respect to 82,500 shares. Messrs. Smith and Webb are the respective trustees of those trusts and foundations, having sole power to vote and dispose of all shares held by the respective trusts and foundations, and may be deemed to have beneficial ownership of such shares. (3) The share amounts indicated include shares subject to options currently exercisable held by the following persons in the following amounts: Hyrum W. Smith, 90,000 shares; Val John Christensen, 197,750 shares; Thomas H. Lenagh, 9,000 shares; Daniel P. Howells, 9,000 shares; D. Gordon Wilson, 18,500 shares; Jon H. Rowberry, 22,500 shares; John L. Theler, 7,500 shares; Don J. Johnson, 6,500; and all executive officers and directors as a group, 403,250 shares. (4) Dennis R. Webb was a director and Senior Vice President of the Company until his resignation in 1993. (5) The share amounts indicated for Robert F. Bennett include 3,810 shares owned by Mr. Bennett's two daughters sharing the same household. All other shares are owned of record by The Robert F. Bennett Asset Management Trust. (6) The share amounts indicated for Robert H. Daines include 15,000 shares owned by Tahoe Investments, L.L.C., a Utah limited liability company, of which Mr. Daines is a member. (7) The share amounts indicated for James M. Beggs include 2,000 shares held b Mr. Beggs' wife. Section 16(a) Beneficial Ownership Reporting Compliance Section 16(a) of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), requires the Company's directors and executive officers, and persons who own more than 10% of the Common Stock, to file with the Securities Exchange Commission (the "Commission") initial reports of ownership and reports of changes in ownership of the Common Stock and other securities which are derivative of the Common Stock. Executive officers, directors and holders of more than 10% of the Common Stock are required by Commission regulations to furnish the Company with copies of all such reports they file. Based upon a review of the copies of such forms received by the Company and information furnished by the persons named above, the Company believes that all reports were filed on a timely basis except for two reports of option exercises on Form 4 affecting ownership of Hyrum W. Smith, the Company's Chief Executive Officer, which were inadvertantly filed late, and a timely Form 3 for John Graves, a Vice President of the Company, which was subsequently amended to report the grant of stock options inadvertantly omitted from the intial filing. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS Pursuant to the Company's previously announced plans to repurchase its outstanding Common Stock from time to time, on May 13, 1997, the Company purchased 110,000 shares from Arlen B. Crouch, who was then a director of the Company, at a price of $2.4 million, or $21.488 per share. The closing sale price for the Company Common Stock reported by the New York Stock Exchange (NYSE) on May 13, 1997, was $21.50 per share. On August 11, 1997, the Company purchased 750,000 shares of its Common Stock from Hyrum W. Smith, an officer and director, for $18 million, or $24 per share. The closing price reported by NYSE on August 11, 1997, was $25.375 per share. On May 30, 1997, Mr. Crouch surrendered 84,779 shares of the Company's Common Stock to pay the exercise price of options to purchase 684,029 shares at $2.78 per share. The shares surrendered were valued at $22.43 per share. The closing price for the Company's Common Stock reported by NYSE on May 30, 1997, was $24.00 per share. In connection with the Merger with Covey, the Company paid $27 million to Steven R. Covey for certain license rights. See the Company's Definitive Proxy Statement relating to the Merger for further details relating to the license rights. In addition, Dr. Covey, who was appointed as co-chairman of the board of directors, entered into a Speaker Services Agreement with the Company pursuant to which Dr. Covey receives 20% of the proceeds from personal speaking engagements, which resulted in a payment of $0.2 million to Dr. Covey for the fiscal year ending August 31, 1997. Also in connection with the Merger, the Company entered 12-year leases expiring in 2009 on two office buildings located in Provo, Utah where the operations of Covey formerly conducted by Covey continued to be located. The buildings are leased from entities in which Stephen R. Covey, Stephen M. R. Covey and Kevin Cope, executive officers and/or directors of the Company have a 35%, 11% and 4% interest, respectively, at an aggregate monthly rental of $180,025. Lease rentals paid in fiscal 1997 were $400,762. The Company believes the terms of the leases, including the lease rentals, are at least as favorable as could be obtained from unrelated third parties. Each transaction described above was entered into pursuant to arm's length negotiations with the party involved and were approved by disinterested majorities of the board of directors or the Compensation Committee of the board. SELECTION OF AUDITOR The Audit Committee of the Board of Directors has recommended, and the Board of Directors has selected, the firm of Arthur Andersen LLP, independent certified public accountants, to audit the financial statements of the Company for the fiscal year ending August 31, 1998, subject to ratification by the shareholders of the Company. The Board of Directors anticipates that one or more representatives of Arthur Andersen will be present at the Annual Meeting and will have an opportunity to make a statement if they so desire and will be available to respond to appropriate questions. OTHER MATTERS As of the date of this Proxy Statement, the Board of Directors knows of no other matters to be presented for action at the meeting. However, if any further business should properly come before the meeting, the persons named as proxies in the accompanying form will vote on such business in accordance with their best judgment. PROPOSALS OF SHAREHOLDERS Proposals which shareholders intend to present at the annual meeting of shareholders to be held in calendar 1999 must be received by Val John Christensen, Executive Vice President, Secretary and General Counsel of the Company, at the Company's executive offices (2200 West Parkway Boulevard, Salt Lake City, Utah 84119-2331) no later than August 15, 1998. ADDITIONAL INFORMATION The Company will provide without charge to any person from whom a Proxy is solicited by the Board of Directors, upon the written request of such person, a copy of the Company's 1997 Annual Report on Form 10-K, including the financial statements and schedules thereto (as well as exhibits thereto, if specifically requested), required to be filed with the Securities and Exchange Commission. Written requests for such information should be directed to Franklin Covey Co., Investor Relations Department, 2200 West Parkway Boulevard, Salt Lake City, Utah 84119-2331, Attn: Mr. Richard Putnam.