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|Franklin Covey Co. Launches New Work Session 'Clayton Christensen Signature: Find Out WHY—The Key to Successful Innovation'|
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Find Out WHY is based on 25 years of research and practice by
“Innovation is a crucial element to the successful evolution of any company,” said Christensen. “But many companies frequently get stuck in a cycle of fundamentally flawed innovation, and executives, leaders, and teams are regularly unsatisfied with their innovation performance. When viewed through the lens of Jobs Theory, leaders can drive their innovation to a meaningful breakthrough and gain a progressive understanding of what matters most to customers. This transformation will uncover untapped innovative potential for creating products and services that spur customers to purchase, positioning companies for sustained success.”
Christensen and Moesta’s research and practice have resulted in this conclusion: As organizations more intensely focus on what customers want to accomplish in a given circumstance, their innovations will be far more successful. This Jobs Theory or theory of Jobs to Be Done (JTBD) provides answers to the questions of how a company should innovate, where to look for new opportunities, and what products and services should be created that customers will want to buy. At its core, Jobs Theory explains why customers pull certain products and services into their lives.
Designed as a one-day work session, FranklinCovey’s Find Out WHY solution is structured in a four-point Jobs to Be Done framework, encouraging and guiding participants to think and act differently.
The four points of the JTBD framework are:
Throughout the Find Out WHY work session, learners gain understanding and insight into how customers think and explore how to discover a customer’s needs. They will engage in lively discussion, develop practical skills and discover a powerful new way to understand the causal mechanisms of customer behavior. Finally, participants will leave with new insight and confidence to develop products and services that deliver predictably successful results in the marketplace.
“A deep understanding of what customers want and why when purchasing
products and services is key to driving successful innovation in
All Access Pass is FranklinCovey’s annually renewable pass which provides passholders with unlimited access to FranklinCovey’s entire collection of best-in-class content. Passholders are able to assemble, integrate and deliver that content in an almost limitless combination through various delivery channels — live, live-online, on demand and into existing training offerings. FranklinCovey initially made their All Access Pass available on a small scale in early 2016, rolling out targeted availability to clients, while adding new solutions and functionality. The company has since seen breakout success with the All Access Pass, bringing greater flexibility and results to their clients.
Passholders also have exclusive access to an implementation specialist — an expert in FranklinCovey’s solutions — and other services to ensure they are unleashing the full scope and power of All Access Pass to achieve their key business objectives. FranklinCovey’s All Access Pass uses a cost-per-population model, which lowers the cost barrier and creates a strong value proposition for clients, while increasing the flexibility and availability of learning to their teams and organizations.
To learn more about the new Find Out WHY work session, please visit https://www.franklincovey.com/find-out-why.html.
To learn how All Access Pass is transforming the way organizations develop their teams and leaders, visit https://www.franklincovey.com/engage-with-us/all-access-pass.html.