Epsilon and Franklin Covey Co. Presented 2014 Brandon Hall Excellence in Learning Silver Award for ‘Best Custom Content’
Epsilon Employees Worldwide Trained on “Mastering Epsilon” via Eight Interactive Online Learning Modules, Saving Time and Costs
The partners submitted the custom, interactive online project for review
by the
“We were thrilled to recognize this year’s winners in an online event,
sharing the results in real time with those who have excelled in
learning, talent management and sales and marketing efforts, and who
have been so supportive of our program,” said
Epsilon, an all-encompassing global marketing business with a vast portfolio of clients, has experienced impressive growth coupled with several strategic acquisitions over the last decade, adding human capital and many solutions to their portfolio. All this growth has, at times, made it challenging for their more than 7,000 associates in 70 offices globally to have a complete knowledge of the solutions they offer and the ways in which they support their clients.
The “Mastering Epsilon” interactive online training courses were created with the goal of providing client-facing associates with all of the tools and resources needed to effectively communicate with clients and prospects on all of Epsilon’s capabilities.
Epsilon partnered with FranklinCovey’s custom instructional designers to develop the custom learning modules. “Mastering Epsilon” was approached in three phases. The first was to create awareness and understanding of Epsilon’s product areas and the benefits of a solutions selling approach. The second phase was to empower associates to demonstrate applied learning in various product areas and to recommend product outcomes. The third and final phase was to give associates the ability to recommend integrated solutions, ultimately affecting business outcomes.
Once the content areas were identified, FranklinCovey worked with internal Epsilon experts in each area—all of whom are on the frontline engaging with clients on a daily basis. FranklinCovey’s project team and instructional designers, in collaboration with Epsilon’s internal project team and experts, developed and refined the custom eLearning modules. The use of eLearning as a solution for this course met the need to provide a consistent message delivered, over a wide geographically and ethnographically diverse audience, in a limited timeframe.
“It’s an honor to receive this award with FranklinCovey,” said
“We are very pleased to be honored by the
About
About Epsilon
Epsilon is the global leader in creating connections between people and
brands. An all-encompassing global marketing company, we harness the
power of rich data, groundbreaking technologies, engaging creative and
transformative ideas to get the results our clients require. Recognized
by Ad Age as the #1 World CRM/Direct Marketing Network and #1
Source:
FranklinCovey Co.
Debra Lund, 801-244-4474
Debra.Lund@FranklinCovey.com
Jane
Seegmilller, 801-318-3604
Jane.Seegmiller@FranklinCovey.com
or
Epsilon
Diane
Bruno, 212-457-7387
Diane.Bruno@epsilon.com